Facebook Ads

What works on Facebook:

• Under $1k/day is interest targeting then lookalikes based on leads, then buyers.
• Above $1k/day is lots of new creatives, open targeting, broad interest audiences and lookalikes based on buyers.
• Use Hyros

Script:

Start with short form and picture (less moving parts to break)

Specific, pain filled question.

Direct offer

Without biggest objections

CTA

• Copy Tips
• Script “example”
• Christian Targeting List (getting it from my media buyer… standby)

YouTube Ads

The ad is the most important part on YouTube

Script